It goes without saying that Image is a brand that keeps raising standards with every collection. The minds behind the clothing label understand the sartorial needs of the people and then make sure to deliver on all those fronts. This is evident with the brands’ new summer collection SUMMER PRINTKARI® ‘22, a name that the brand came up with and got a copyright. A brilliant business strategy on their part.

The collection drop coincided with the launch of Image’s new flagship store in Lahore, at the prestigious Nishat Emporium Mall in May. The launch was a thunderous success where leading television actress Sarah Khan, who was last seen on our screens in the sitcom Hum Tum, was the guest of honour.

Khan enjoys much fanfare and stardom. This was evident with the massive turnout that had gathered to meet the star. Her presence resulted in a lot of excitement and eagerness from the shoppers who happily explored the store and enjoyed looking at the clothes on display. Even the other shoppers at the mall scurried through the crowds so they could interact with Sarah. To sum it up, the new store launch was one of the most successful events in the brand’s history.

Talking about SUMMER PRINTKARI®, the collection has been designed with premium, printed cotton-lawn fabric with mesmerising schiffli and chikankari embroidery. The inspiration behind it is William Morris’s love for nature as well as vintage floral gardens. There are twenty, three-piece, unstitched outfits in the collection made in light cotton-lawn fabric that allows your skin to breathe while keeping your effortlessly stylish. Furthermore, this collection features beautiful printed chiffon dupattas with artistic prints and designs. Summer Printkari® is a burst of colours with bright reds, greens as well as bold blues, purples, and lilacs. Prices range from Rs. 7,990 to Rs. 10,990. Highly coveted and awaited, Summer Printkari® ‘22 is the second drop of the limited summer collection this year.

SUMMER PRINTKARI® ‘22 is available in Image stores nationwide and online. Happy Shopping 🙂