Lahore, Pakistan – November 2025 – inDrive, the global mobility and urban services platform known for empowering choice and fairness, has taken a bold creative leap into the Gen Z landscape with an electrifying Rap Battle that brought together some of Pakistan’s most powerful voices in the hip-hop scene: Billy X, Musti’s Music and the legendary Faris Shafi.

What unfolded was more than just a music collaboration – it was a cultural moment. The inDrive Rap Battle redefined how brands can authentically connect with young audiences, tapping into a raw, expressive art form that mirrors the energy, individuality, and honesty of Gen Z.

Set against a gritty, high-energy backdrop, the rap battle delivered not only bars and beats but a message that inDrive stands with those who dare to be different, challenge the norm, and move on their own terms. With Faris Shafi bringing his signature edge as the face of the campaign, the project resonated deeply with Pakistan’s growing hip-hop and GenZ communities.

The Rap Battle also spotlighted inDrive’s unique peer-to-peer model, one that breaks away from fixed algorithmic pricing and puts real power back in the hands of people. Just like inDrive users can negotiate their own fares and travel on their own terms, the rap battle celebrated freedom of choice, fairness, and self-determination, values that lie at the heart of inDrive’s mission.

“At its core, this rap battle reflects what inDrive is all about: giving people the power to choose and take control, whether it’s how they move, create, or express themselves,” said Awais Saeed, Country Manager, inDrive Pakistan. “This campaign brought that philosophy to life through music: where artists and audiences alike could own their voice, their story, and their stage.”

This initiative signifies a fresh era for inDrive, one where storytelling, music, and movement converge to create meaningful engagement. By embracing a genre that speaks directly to youth and their realities, inDrive continues to evolve beyond transportation as a brand that empowers individuality and fuels cultural change.

The inDrive Rap Battle is now live across social media platforms and a must-watch for anyone who believes in the power of art, rhythm, and rebellion!

Watch the full battle and join the movement: https://www.instagram.com/reel/DQ6tdW8E24P/